The importance of a domain name is often highly over-rated, because some will want their domain name to work with search engines well as well as be easy to remember. Fact is most search engines do not consider the domain name when they rank a site. Those search engines that do consider it also take many other factors into account.

What does this mean? Well it is best to think of a domain name that will meet the following:

1. Easy to Remember.
   You would of course want your clients and potential prospects to remember your website address. Make sure to use something short and to the point. A lot of agents will simply use their name, like johnsmith.com or a broker might use their company name, such as jsrealty.com. These are easy to remember and since you are already branding your name or company name, then they increase exposure for your name and are easy to remember.
2. Easy to Spell.
   You want to ensure that your domain name is easy to spell, because if they type in the wrong letters they'll get the wrong site or no site at all. If your name is John Smith, then most web users will enter johnsmith.com or johnsmith.net without error. If your name is subject to memory or spelling errors, such as John Vlasinkarakova, consider a short, simplified version or a possibly a different approach altogether. You can also consider registering misspellings of the domain as well.
3. Short Enough to fit on your Advertising.
   Some of the most important ways that people will find your site is via your own sales and marketing materials. Be sure your URL is everywhere your phone number appears—and in large enough type that baby boomers can read it without their bifocals.

Some other things to consider when choosing a name...

Be cautious about using numbers or hyphens in your domain name. Not everyone will remember if it’s "four" or "4", or if you use a hyphen, such as www.mountain-homes.com, this can create difficulties when you tell people your web address. Most times people will end up at www.mountainhomes.com and you'll find yourself always emphasizing that "dash" or "hyphen".

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